SACHET PACKAGING

Sachets are small, very handy and flexible small sealed flexible bags containing small amount of liquid or powder product inside. With the wake of the global coronavirus pandemic, we have seen the sachet trend migrate from being a convenient packaging option to a health and safety necessity for hygiene products.

The small packet size sachet are cheaper and convenient for transportation and logistics, offering manufacturers and logistics companies a new way of doing business, and making it a viable investment option for manufactures intending on reaching the mass market.

Although the sachets can be viewed as targeting the lower income consumers, the trend is also reaching the cost-conscious middle class as well as the health conscious consumers. Internationally, the demand for handy and convenient packaging has existed for a while, with the trend reaching Africa and penetrating the market at a fast rate, following the impact of coronavirus on the economy and health overview of consumers.

With Africa waking to the realities of the impact of the global lockdown, sachet packaging is not only providing a safe and secured way of handling food or hygiene items, we are also seeing an increase in usage due to the affordability aspect of the packaging option. Manufacturers targeting the ‘new-mindsetʼ consumer are taking advantage of this trend and ensuring the same quality for customers, at much reduced rates.

The next couple of years will see the sachet trend rocketing to cater for consumers at various social levels, as more and more manufacturers realise the benefits of going the sachet route.